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Leads Generation PDF Print E-mail

Designed for publishers and content creation specialists, this workshop will help you plan and create effective online content to acquire, engage and retain customers online. You'll learn the techniques and tactics that persuade visitors to take the action you want them to take in order to meet your strategic business objectives. 

 

This intensive practical course is delivered by an internet marketing specialist with over 10 years’ experience in the industry. The material covered includes an overview of content marketing and strategic planning, and goes on to explore content marketing techniques in the context of email, search engine optimisation and lead generation.

How Will I benefit

  • Trying to sell your products and services one on one? The most difficult way to build a business is by doing it one on one. Face it- you'll wear out before you get to 5000 customers.
  • Growing an enormous list of subscribers but find it hard to sell to them?
  • Tired of working so hard but never quite reaching the 5-figure per month goal you've been dreaming of?
  • Frustrated by not knowing who your ideal client is and therefore never seeing the results you want?
  • Overwhelmed by the task of conversion? People stop by your website but no one is opting in?
What Will I learn?
  • Content Making
  • The role of content marketing
  • The shift from selling to educating
  • Creating your opt-in page, your free offer and how to increase the amount of people who opt-in every single day
  • How to use articles, banner ads, PPC and SEO to increase your subscriber base
  • Creating high-quality, relevant and useful information
  • List Building
  • List Management
  • How to build list using your own script
  • How to build list using;
  • How to use Aweber and other email marketing systems
  • A response system/sequence
  • How to set up an autoresponder
  • How to manage your subscribers without over doing it or under doing it
  • How to write a winning newsletter
  • How to measure response rate
  • How to measure conversation rate

Lab Session

  • Introduction to email marketing tools; aweber, mailchimp and icontact
  • How to create a powerful autoresponder 
  • How to build an email capturing form into your website


Individuals

Duration: 4 hours (2 hours lecture, 2 hours practical lab session)
Cost: £100

Companies

Duration: 5 hours
Cost: £399 per delegate