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Social Media PDF Print E-mail

Overview

 This course will take an in-depth look at effect of social media to businesses. How organizations can harness the power of social media tools to create a strong online presence. You will learn how and why you should understand user generated content, asses available social media tools and how to plan and manage communication. 

Who Should Attend

  • Public Relations professionals 
  • Marketing executives
  • Web administrators
  • Website owners
  • Small Business Owners
At the end of this course, you will discover
  • The power of social media to your business
  • How to develop a winning social media strategy for your business
  • Understand how to create a strong online reputation and protecting your brand
  • How to successfully manage social network activities

What will I learn?

  • How to increase your organizations' or clients' visibility online
  • How to enhance your brand online
  • How to audit and manage what other people say about your company; did you know that before people do business with you, they will conduct a search engine search?
  • How to embrace the power of


Key Outcomes

  • Using Social media tools to increase your visibility and conversation rates
  • Engage with your  target audience,
  • Evaluate and measure social media campaigns
  • Create user generated content and encourage users to give their feedback

Lab Session

  • Creating social media tools for your business
  • Creating user generated content system

Individuals

Duration: 4 hours (2 hours in lecture, 2 hours in the lab)

Cost:  £85 (Individual)

 

Organizations (Advanced Topics)

Duration: 6 hours ( 3 hours in lecture, 1 hour discussion, 2 hours in the lab)

Cost: £299 per delegate