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"How To Get Unstoppable Internet Traffic"
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Did you know wordpress has advanced so much that it can be used as the company's main website?
This hands on practical course will take you through everything you need to know to get your Wordpress blog on the map. Course Content
Publishing a post - Headlines and excerpts
- Formatting your post
- Adding links and best practices when linking
- Inserting and embedding media – images, video, audio, PDFs and presentations
- Tagging and categorising your posts – how to do it, why it's important, best practice
Creating great content - Creating a content plan
- Finding and monitoring news sources
- Guest posts
- What to write and how to optimise for best results
- Sourcing good (royalty-free) images, videos and audio to illustrate your posts
Promoting your posts - Sharing your content on other social networks
- Auto-posting to Twitter
- Adding ‘Share’ buttons
- Adding a newsletter or email alerts
Comments and moderation with Wordpress - To moderate or not to moderate?
- Managing SPAM
- WordPress comment management tools
- What are trackbacks and pingbacks?
- Disabling the comment functionality
- Best practice on responding to comments
Tools of the trade - Understanding the stats
- Blog search engines
- Monitoring and measuring
- RSS Readers and social bookmarks
- Where to find how-to resources
How to make your Wordpress blog even more social What are the benefits of attending this course? - Use Wordpress to manage your blog content
- Promote your blog and individual posts
- Manage comments using best practices
- Understand Wordpress plugins and widgets
- Integrate social media content into your Wordpress blog
Lab Session - Installation and Configuration of Wordpress
Duration: 4- 5 hours
Costs Individual £179 Per Person Companies £349 Per Delegate
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