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Business Blogging PDF Print E-mail

Overview

Blogs have become a very important communication channel. Building an effective blogging strategy and exploiting your chosen platform is essential if you are to achieve authenticity and develop effective engagement with your customers and business partners. Based on WordPress, this one day session will cover the basics of using this popular business blogging platform, as well as examining best practice for business blogging, including content planning and writing, and promotion techniques.

Please note that the course will provide an overview of customisation of basic widgets and formatting within WordPress, and cover the technical setup of a self-hosted blog or development of custom themes.

Who should attend?

The session is aimed at members of marketing departments, communication professionals, entrepreneurs and small business owners who have taken on responsibility for running an organisation’s blog strategy and want a more in-depth understanding of the platform they’ll be using.

How will I benefit?

Delegates will leave the course equipped with the skills required to plan and set up an engaging business blog, and monitor traffic to maximize engagement.

Please note that the course will provide an overview of customisation of basic widgets and formatting within WordPress, but does not cover the technical setup of a self-hosted blog or development of custom themes. No technical knowledge is required.

What will I learn?

  • Introduction to blogs
  • Using Content Management Systems
  • The WordPress Platform
  • Publishing posts
  • Managing your theme
  • Managing plugins
  • Comments and feedback
  • Business blogging and best practices
  • Planning your content
  • Promoting your blog
  • Moderating and encouraging comments
  • Analytics and stats
  • Open discussion and Q&A