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Search Engine Optimization PDF Print E-mail

Overview

Learn cutting edge-search engine optimisation (SEO) strategy that you can apply in your business for maximum investment.  Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will guarantee your business a secure position in today's fierce competitive market place

Who should attend?

  • Website owners
  • Small Business Owners
  • Internet Marketers
  • Marketing Professionals

How will I benefit?

You will gain the necessary understanding, technical know-how and insight to build a SEO strategy that increase the number of quality visitors to your website and boost online conversions, Understand the key attributes of Search Engine Optimization such as: website structure, search term research, content creation and link equity.

 What will I learn?

Learn how to increase your natural position on the search engine through your chosen keywords, Understand and conform to major search engine's requirements.


Learning Outcome
  • Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities
  • Refine your approach to key phrase analysis and content to increase the performance of your website on search engines
  • Understand the importance of usability and design to maximise your website performance
  • Improve your reporting and strategies for harnessing new innovations to boost SEO

Lab Session

  • Building a winning strategy 

Individuals

Duration: 4 hours (2 hours class, 2 hours lab)

Cost: £100

Companies

Duration: 3 hours

Cost: £399 per delegate